Transforming Sales for a Leading Pharmaceutical Company
Quick Glimpse
ABSYZ partnered with a prominent pharmaceutical company to enhance their Sales Cloud system. The project focused on optimizing lead conversion processes for their Active Pharmaceutical Ingredients (API) unit. It aimed to automate lead generation, streamline sales processes, and provide management with insights for strategic decisions.
Business Impact
Increased lead inflow and optimized sales processes.
Tech Stack
- Salesforce Sales Cloud
- Tableau
Project Highlights
- Optimized Lead Conversion: Streamlined processes for converting leads into accounts, enhancing sales efficiency.
- Automated Lead Generation: Implemented systems to generate leads from various channels automatically.
- Targeted Campaigns: Developed campaigns to engage distributors, dealers, and vendors effectively.
- Performance Monitoring: Provided management with dashboards for strategic decision-making.
Industry
Pharmaceuticals
Challenge
The client faced challenges in efficiently converting leads into accounts, managing leads from multiple sources, and tracking the effectiveness of campaigns. The existing system lacked automation, leading to manual processes that were time-consuming and prone to errors.
How we helped
ABSYZ implemented a solution within Salesforce Sales Cloud to address these challenges:
- Automated Lead Generation: Developed systems to automatically generate leads from various channels, including distributors, dealers, and vendors.
- Campaign Development: Created targeted campaigns within the API sales web application to engage the identified lead audiences effectively.
- Lead Conversion Optimization: Enhanced the lead conversion process to convert leads into accounts, streamlining the sales pipeline efficiently.
- Performance Monitoring: Implemented dashboards to provide management with real-time insights into lead generation and conversion metrics, aiding in strategic decision-making.
This holistic approach enabled the customer to automate lead management, improve sales efficiency, and gain valuable insights for strategic planning.
