Author name: Nithya John

how einstein generative ai transforms email marketing

Personalization Redefined: How Einstein Generative AI Transforms Email Marketing

Leave a Comment / Marketing cloud, Salesforce / By

Introduction In today’s ever-changing digital marketing landscape, staying ahead of the game is essential. Salesforce Marketing Cloud’s latest innovation, Einstein Generative AI, promises to redefine how marketers approach email campaigns. This blog post will delve into this cutting-edge tool’s features, setup, and practical application. Understanding Einstein Generative AI Einstein Generative AI unveiled in the Winter …

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postman for journey builder api entry events in marketing cloud

Leveraging Postman for Journey Builder API Entry Events in Marketing Cloud

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Introduction: In the dynamic landscape of Salesforce Marketing Cloud, triggering journeys through API calls has become a powerful mechanism for automating customer interactions. This blog post will guide you through the process of using the Journey Builder API Entry Event to initiate journeys, through tools like Postman. Creating Data Extensions: The first step is to …

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