Streamlined Sales Processes for South Asia’s Largest Packaging Manufacturer
Quick Glimpse
With the Salesforce Sales Cloud’s unique features, we could automate key workflows, integrate with SAP, and provide the sales team with mobile access. This not only streamlined the sales processes but also boosted productivity, shortened sales cycles, and improved customer engagement for the South Asian manufacturing leader.
Business Impact
- 20% ↓ in Turnaround time across all sales processes
- 15% ↑ in Sales cycles through automated approval workflows and task reminders
- Complete visibility for sales teams on customer visit data, improving productivity
- Enhanced decision-making with real-time, role-based management dashboards
Tech Stack
- Salesforce Sales Cloud
- SAP
- Chatter
Project Highlights
- Customer 360° View
- Sales Process Automation
- Seamless Salesforce-SAP Integration
- Real-time Management Dashboards
- ↑ Dealer & Consignee Management
Industry
Manufacturing
Challenge
The client, a leading manufacturer in South Asia, faced several challenges in its sales management system:
- Inefficient data management with Excel and manual workflows for customer visits and sales processes
- Disjointed approval processes for sample requests, product development, and variant approvals, resulting in delays
- Lack of a comprehensive, real-time view of customer data across different departments
- Inability to manage dealer and consignee data effectively for B2B customers
- Fragmented sales workflows and insufficient mobile access for the sales team on the go
How we helped
We streamlined the client’s sales operations by implementing Salesforce Sales Cloud, which provides a comprehensive 360-degree view of customer data. With automated workflows for approvals and seamless SAP integration, we improved the sales team’s efficiency by 15%. Additionally, mobile access allowed sales reps to manage customer interactions on the go, improving productivity by 20%.
