Maintaining a business or organization is not easy in this competitive world. Advertising and branding are important terms for the growth of companies. Previously, posters, pamphlets, radio announcements, and television ads were cost-effective and did not reach massive audiences. Today’s world has moved to online platforms for all purposes, which has created a new era.
Digital marketing plays a significant role in ensuring your message reaches the right audience at the right time and in the right place. SEO plays a crucial role in the growth of a business. For this reason, SEO is so essential for business growth. In this article, we will discuss how SEO helps your business grow.
What exactly is SEO?
Search engine optimization (SEO) is a process that involves impressing search engines like Google, Bing, Yahoo, Safari, Duck-Duck-Go, and so on to rank your Website at the top of the search results. When your Website appears at the top of the search results, it attracts more relevant traffic and customer trust and liability.
How SEO Can Help Your Business
1) Drives traffic to your website
The SEO process includes converting the Website into a more user-friendly format by improving the Website’s architecture, load speeds, keyword relevancy, and many other factors. Generating Organic Traffic is a massive success for any business, and SEO is the only process that makes it possible and drives quality and relevant traffic to your Website.
2) Improves User Experience
The SEO process includes improving page relevance to rank and gain traffic and improves user experience by using an eye-catching design. It will result in a lower bounce rate as well.
There are features of easy navigation, relevant content, images, and URL structures, which give both users and search engines a clear understanding of website architecture.
3) Leads to trust
SEO improves your website authority by improving domain authority, page authority, and Alexa rank. Together, all these build up your brand authority and lead to trust, where the term “trust” is the heart of business success.
SEO requires a more extended time to build all these, where the results will also remain for a more extended time.
4) Aids in increasing engagement and conversion rates
As we discussed above, SEO impresses the search engines to rank on top.
Recent research says that websites that rank in the top 1 for a keyword get 28% of traffic and 22% for the second-placed keyword. It is critical to get traffic for your Website if the keywords have a rank after the tenth position.
Once we place our keyword on top, the Website gets help to get more traffic, which translates to more clicks, and those clicks lead to more conversation, and those conversations increase the count of leads generated.
Using an Automated Chat Box, attaching Redirectable Social Icons, and tracking contact forms are some of the top tips to improve user engagement and conversation rates.
5) Enhances the value of your brand
One of the essential SEO goals is to improve the brand value of your business. Once the people and customers recognize the brand, it is the ultimate success for a business.
Brand Enhancing Methods used in SEO Process:
- Local Business Listings
- Utilizing Whitepaper
- Press Release
- Creative Videos to Build Awareness
- Paid Advertising Campaigns
6) Boost Lead Generation
Once the Website is well-reputed on online platforms and has built its brand value, the flow of leads will be unstoppable because the world is opting for digitization. 5.8 billion people use Google search to find out about services and buy products.
7) Targets and Beat Your Competitor
We can list out the competitors ranked at the top of your Website when we are searching for a particular keyword. We can compare our page relevance and link-building with them and improve using some SEO tools.
How long does it take for SEO to show results?
SEO takes a 6 to 8-month period to rank its keywords in the search engines to complete its implementation process.
SEO is a difficult task as it requires very strategic and analytical thinking, which includes continuous promotions till a particular date. It is impossible to do it in just a few hours to set up an SEO strategy website.
The SEO analyst must have more patience, put more effort into the work, and work hard to rank a particular keyword by beating out the challenging competitors. It may not give you a quick result, but the results will be unique and do wonders for your business once the work is over.
Author: Narendra Edara
Editor: Soujanya Rachakonda