From Touchpoints to Journeys: Redefined Engagement for a Premier Business School
Quick Glimpse
ABSYZ partnered with a leading global business school to implement Salesforce CRM, aiming to centralize student, faculty, and alum data. This transformation facilitated improved engagement, streamlined operations, and data-driven decision-making across admissions, faculty management, and alums relations.
Business Impact
Enhanced operational efficiency, increased revenue through alum donations, and improved student and faculty engagement.
Tech Stack
- Salesforce Sales Cloud
- Experience Cloud
- Tableau
Project Highlights
- 15% Reduction in Manual Processes: Streamlined operations leading to increased efficiency.
- 20% Increase in Applicant Conversion Rates: Enhanced lead nurturing and application processes.
- 30% Growth in Alumni Donations: Improved engagement and personalized communication strategies.
- Real-Time Faculty Allocation: Optimized resource management through data-driven insights.
Industry
Higher Education
Challenge
The institution faced challenges with a fragmented legacy system that hindered efficient data management across admissions, faculty allocation, and alums engagement. The lack of a unified platform resulted in manual processes, delayed decision-making, and missed opportunities for personalized interactions.
How we helped
ABSYZ implemented Salesforce CRM to create a centralized platform, integrating various functions:
- Student and Alumni Portals: Developed portals using Experience Cloud to provide personalized access to information and services.
- Executive Admissions Portal: Streamlined the application and payment processes, enhancing the user experience.
- Faculty Management System: Implemented tools to optimize faculty allocation and prevent over-commitment.
- Automated Reporting with Tableau: Enabled real-time analytics on lead nurturing, application conversion, and donor contributions.
- Grant and Donation Management: Set up complex approval processes to manage donations efficiently.
This comprehensive solution empowered the customer to make data-driven decisions, foster meaningful connections with students and alumni, and drive operational excellence.
