Introduction
Agility is the biggest MOAT in today’s real estate landscape. Delays in internal processes don’t just cost time; they impact client satisfaction, revenue cycles, and overall competitiveness. For one of India’s largest real estate conglomerates, Embassy Group, this challenge was front and center—until ABSYZ stepped in.
In this blog, we walk you through how ABSYZ helped reduce transaction time from 2–3 days to just 3 minutes using a powerful Salesforce-based solution with seven system integrations, delivering real estate innovation at scale.
The Challenge: Complex Workflows & Disconnected Systems
As a leading real estate developer, Embassy Group deals with high-volume, high-value transactions across leasing, tenant onboarding, asset management, and operations.
But the organization faced three key roadblocks:
- Multiple disjointed systems—including ERP, finance, legal, and property management tools
- Manual touchpoints—involving repeated approvals and offline communications
- A 2–3 day turnaround time for a single transaction (such as lease document validation or payment workflow)
In short, the system was not scalable, not agile, and certainly not digital-first.
The Solution: Salesforce + 7 Critical Integrations
ABSYZ, a Salesforce Summit Partner, was brought in not just to maintain systems—but to co-create a transformational solution.
Key Highlights of the Implementation:
- Salesforce Sales Cloud as the central platform for orchestrating workflows
- Integration with 7 enterprise systems, including:
- ERP (for billing and revenue recognition)
- Document management (for legal workflows)
- Property listing and status tools
- E-signature platforms like Adobe Sign
- Notification & alert systems
- Customer portal
- Internal approval engines
- Automation of approval chains and hand-offs
- Role-based visibility for legal, finance, and operations teams
Result? The entire process was no longer just digital—it was seamless and scalable.
The Impact: 3 Minutes to Close the Loop
What once took 2 to 3 business days—spanning multiple teams, spreadsheets, and follow-ups—now happens in under 3 minutes.
Value Delivered:
- ✅ 99% faster transaction cycle
- ✅ Zero manual follow-ups between internal departments
- ✅ Real-time visibility into task status, ownership, and turnaround
- ✅ Full audit trail and compliance readiness
As Mr. Chirag Boonlia, Group CTO of Embassy, mentions in his testimonial:
“ABSYZ didn’t just deliver a managed service—they became an extended arm of our tech team and co-created a high-impact solution with us.”
Why It Worked: ABSYZ’s Approach to Real Estate CRM Transformation
At ABSYZ, we believe that CRM isn’t just a sales tool—it’s a business platform.
Our strength lies in:
- Deep understanding of property lifecycle management
- Expertise in Salesforce lead-to-cash transformations
- Proven ability to integrate legacy and modern systems into one unified view
- Agile execution with zero disruption to ongoing operations
Want to explore how ABSYZ can help your real estate organization scale smarter?
Let’s Talk
Author: Vignesh Rajagopal
