How to choose a Salesforce.com implementation partner in Emerging Markets?
As emerging markets like APAC and LATAM grow at a steady rate of more than 5%, companies in these markets are moving to the next level with IT becoming a key pillar in strategic decision making. CRM is graduating to necessity than luxury as a tool in these organizations and would therefore, play a major role in their Go-To-Market (GTM) strategy2. CRM would form the primary set of GTM tools for them in the next decade3. Eventually, such organizations would feel the need for strategic implementation of CRM in their crucial processes like Sales, Marketing, Service and/or Enterprise. This whitepaper discusses various factors affecting the choice of partners for implementing Salesforce.com, the world’s fastest growing cloud enterprise application.